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Abba ‘chose the UK’ for virtual show which brings £1.4bn boost to economy

Abba ‘chose the UK’ for virtual show which brings £1.4bn boost to economy

Abba’s virtual concert has boosted the UK economy by more than £1 billion, new analysis shows, as its executive producer sets his sights on another two years of the London residency which he hoped could exist “forever”.

Abba Voyage, which sees digital versions of the Swedish band perform in a purpose-built arena, is set to se...

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