Tesco pledges price match to tackle rival supermarket chain
It is the latest attempt from the major supermarkets to win back customers from their rapidly growing German rivals
Supermarket chain Tesco will try to win back customers from its cheaper German rival as it announces a plan to match Aldi on hundreds of prices.
The new price match policy means that many of Tesco's own brand products will be available for the same price as at Aldi.
It will make sure that "customers are getting competitive prices on these products at Tesco and saving themselves a trip", the supermarket said in a statement
"Prices of the products included will be checked to give customers peace of mind, offering Tesco products at Aldi prices for simple, great value," Tesco added.
The campaign will include bananas, cucumbers and white bread. They will be marked with a red Aldi Price Match sticker, and the products will be available online as well as in store.
Published: by Radio NewsHub