Mental health boss warns video games are setting children up for addiction
Gaming companies risk "setting kids up for addiction" by including gambling tasks in their video games.
That's according to the director of mental health for the NHS
The firms should either ban virtual "loot boxes" from their products or stop selling them to children, Claire Murdoch said.
In order to progress in games, children can spend money on extra items and in-game content which are stored in loot boxes.
But they do not always know what items they will be given until they part with their money, meaning users are encouraged to keep spending and playing.
There have been numerous cases of children spending money without their parents' knowledge - one teenager spent £2,000 on a basketball game, while a 15-year-old lost £1,000 in a shooting game.
Gaming companies should introduce "fair and realistic" spending limits and make it clear to users what chance they have of obtaining the items they want, Ms Murdoch said.
The NHS is also calling for a regulator to oversee the gaming industry.
Ms Murdoch said: "Frankly, no company should be setting kids up for addiction by teaching them to gamble on the content of these loot boxes.
"No firm should sell to children loot box games with this element of chance, so yes, those sales should end.
"Young people's health is at stake, and although the NHS is stepping up with these new, innovative services available to families through our long-term plan, we cannot do this alone, so other parts of society must do what they can to limit risks and safeguard children's wellbeing."
According to the Gambling Commission, 55,000 children are classed as having a gambling problem, while the NHS estimates 400,000 people have a serious gambling problem in England.
More than half of young people believe that playing video games could lead to gambling, according to a report by the Royal Society for Public Health in December.
A recent parliamentary report called for loot boxes to be regulated under gambling laws, a ban on loot boxes being sold to children, and an industry levy to fund independent research on the long-term effects of gaming.
Responding to Ms Murdoch's comments, the video games industry trade body Ukie said: "The games industry takes its responsibility to players very seriously and acknowledges that some people are concerned.
"That is why on the 10th January we launched our Get Smart About PLAY campaign, which is designed to help parents and carers manage play online and in the home.
"It shows that it is already possible to manage, limit or turn off spend in games with the help of family controls, providing practical guidance on how to do so at www.askaboutgames.com.
"The games industry has already committed to measures to inform players about purchasing choices, including in regards to loot boxes.
"New platform policies will require optional paid loot boxes in games to disclose information on the relative rarity or probability of obtaining randomised virtual items by the end of 2020, with many companies doing this voluntarily already.
"The government has committed to conducting a review of the Gambling Act, which loot boxes will form a part of. We look forward to working constructively with them on it."
But Barnardo's chief executive Javed Khan said: "It's deeply concerning that children are being led down a path towards online gambling.
"Gaming developers are using techniques that reward children for spending more and more time on their platforms, increasing the risk of addiction and related mental health problems.
"The industry must do much more to incorporate child safety features into their products so children are protected from the dangers of online gaming.
"And the Government must commit to an online industry regulator to hold the industry to account."
Published: by Radio NewsHub