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Celebrations across the globe to mark 'World Emoji Day' :-)

The annual event falls on this day - July 17th - as this is the date displayed on the iOS calendar emoji.

By Jamie Fletcher | Published: 17th July 2017 News Updates

Celebrated annually since 2014, World Emoji Day was the #1 trending topic on Twitter on July 17 in 2015 and 2016. Celebrations take place online and in the physical world.

Created by Emojipedia founder Jeremy Burge as a celebration of things emoji, July 17 was chosen for this holiday due to the calendar emoji displaying the date July 17 on Apple iOS devices.

In 2015 Pepsi launched a range of custom PepsiMoji bottles including a special edition World Emoji Day design. In 2016, Google launched a site to better better representation women in technology in emoji.

The Empire State Building will be lit “emoji yellow” on July 17 this year in celebration of World Emoji Day. Girls Who Code and Oath For Good will join Emojipedia founder Jeremy Burge and Patrick Stewart, Maya Rudolph and Jake T. Austin from Sony Pictures Animation The Emoji Movie to light the building in a bright yellow colour.

Saks Fifth Avenue is joining the fun with the launch of a new window display featuring emoji-inspired fashion and accessories led by renowned designed Jason Wu as part of its Saks Fifth Avenue x The Emoji Movie collection.

Australia’s “emoji loving” Foreign Minister Julie Bishop shares a birthday with World Emoji Day and as such is considered Emoji Royalty. Other well known birthdays on this day include David Hasselhoff, Angela Merkel, and the Duchess of York.